About Us

Jamie Munro is the Founder of JM3 Sports.  Known as one of the game’s most innovative thinkers, teachers and entrepreneurs, Munro leverages his experiences to provide a service that cannot be found anywhere in the sport.  “I’ve coached professional lacrosse, DI lacrosse for 20 years, founded and presided over 3d Lacrosse, and helped hundreds of athletes get recruited.  I’ve been a High School  and youth coach, I’ve coached club boys and girls teams, and I’ve gone through the recruiting process with two of my three children, one of whom was an early recruit and one a late bloomer.  I literally have seen the sport from every angle and I believe I have developed best model for helping players be the best they can be and getting the looks they deserve.”


JM3 Sports is a lacrosse-specific remote coaching, on-line education, and consulting business geared to help families and student-athletes reach their goals.  JM3 expertly leverages the power of video to assess, teach, and coach clients while providing a roadmap for development and recruitment.  Finally, Munro will act as educator, advisor and advocate in the recruiting process.  “With the change in NCAA recruiting rules, gone are the days of the early developers getting all the spots,” Munro says, “But believe me, it will be more competitive than ever.”


As the assistant coach at Yale for 8 years and Head Coach of Denver for 11 years, Munro has literally recruited thousands of athletes.  As Founder and CEO of 3d Lacrosse, Munro advised, advocated for, and guided hundreds of families through the recruiting process.  


“Families need to understand the recruiting process.” Munro says, “The number one priority is to be good enough.  Good enough on the field, good enough in the classroom,   And what does good enough even mean?  Coaches are looking for a combination of athleticism, skill and IQ… without these qualities, it doesn’t matter who you know, what team you’re on, or what event you attend.”


Jamie Munro has long fostered a passion for developing players to their fullest potential. Jamie’s thoughtful instruction includes the uncanny ability to develop and match curricula to every player’s age and ability. Munro’s fast-paced, adaptive teaching style increases the rapid adoption of complex skills while also boosting players’ overall love of the game.


Munro was Head Coach at the University of Denver from 1999-2009.  In his second season, the Pioneers achieved a Top 20 ranking, won his first Great Western Lacrosse League title (GWLL consisted of Notre Dame, Ohio State, Air Force, Denver, Butler and Fairfield) in 2003 and went on to win or share in four GWLL titles.  DU went to the NCAA Tournament in 2006 and 2008 finishing with top 12 rankings in each of those years; he was GWLL Coach of the Year two times.  Munro became fascinated with Canadian box lacrosse players and recruited many to  his team roster understanding how their small-side, tight-finish skills developed in the Box translated to success on the field. This perspective resulted in the development of his successful Box/Field Hybrid Methodology.


At the professional level, Munro played for the Boston Blazers of The Major Indoor Lacrosse League, now the NLL, in 1993.  Most recently, Munro served as Defensive Coordinator for the Atlanta Blaze for the 2017 season.  MLL All-Star and Atlanta Blaze Captain Scott Ratliff had this to say about Munro: “Jamie Munro has played a huge role in my continued development as a lacrosse player and a leader at the professional level.  He is one of the hardest working and insightful coaches I have had the pleasure to play for.  In just one season under coach Munro, his guidance helped me to identify and improve upon my weaknesses and allowed me to evolve into a better more complete player.”


Since 2010, Munro has served as a color analyst for international and collegiate lacrosse coverage on ESPNU. He has hosted a podcast series on ESPN radio and, leading up to the Men’s Federation of International Lacrosse Championships in 2014, Munro mounted a weekly online lacrosse series for an ABC-TV affiliate.


Munro began his Division I career as the Assistant Coach for Yale University (1991 – 1998). At Yale, Munro combined his primary title with turns as both the Offensive then Defensive Coordinator, designing an attack strategy that helped the team earn a Top 20 national ranking five times, reaching the NCAA quarterfinals in 1992. During this period, Jamie also developed critical experience as Yale’s recruiting coordinator, handling all scouting and evaluation activities of high school prospects.


Jamie graduated from Brown University in 1989 where he was a four-year member of the Brown University Men’s Lacrosse team and served as captain his senior year. He garnered All-Ivy league honors from 1987-1989 and capped his collegiate career by being named All-American. After Brown, Munro coached for a season at Colorado College and then traveled down under to coach and play in Perth, Australia.

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